May 2011 sees the launch of TOPSHOP’s first ever pop-up Secret Store concept space
in both the Oxford Circus and New York stores, featuring a premium and directional
selection of Topshop Boutique and designer collaboration pieces to treasure.
This new concept, the first of its kind in a high street store, will give visitors the chance
to purchase something truly unique and personal. Many designers have produced
items that they wouldn’t have the chance to produce as part of their mainline.
Madelaine Evans, Head of Buying at Topshop comments: “We’re thrilled to be the first
high street store to introduce a pop-up concept space of this nature. It’s an exciting
project for Topshop and I hope it will surprise and delight customers both old and
new. It’s a great opportunity for the designers we collaborate with to produce
something unusual that they’ve not done before, and also a chance for our in-house
design team to let their imaginations run riot.”
